This week, GrowUp Farms submitted our B Impact Assessment as part of the recertification process to remain a Certified B Corporation. A B Corp goes through this process every three years to ensure accountability and continuous improvement.
To explore what this means in practice, we asked our Impact Analyst, Elliot Baird, to share his perspective:
“Being a Benefit Company and a Certified B Corp means we consider the impact of our business decisions on all our stakeholders – not just shareholders. We don’t just think about financial success, we take what’s called the ‘triple bottom line’ approach. This means we evaluate not only our financial performance but our social and environmental impact too.
Before I joined GrowUp, I didn’t know what B Corp was. Now my mum is looking for B Corps on the shelves. For me, it’s about transparency: consumers flicking on the lights and peering through the one-way mirror. How does this business work? How do they treat their people? Are they doing good by the planet? Being a B Corp empowers us as a purpose-driven organisation, and purpose is what gets me out of bed in the morning.”
The B Corp legal commitment matters. It ensures our company exists to have a positive impact on society and the environment, as well as making a profit. Purpose isn’t just about the people in the business today; it’s embedded in the business itself, no matter the changes or competing interests.