Meet the team

We’re over 50 GrowUp Farmers now, meet some of our senior leadership team

Kate Hofman

Chief Brand Officer, CBO and Founder

Sabine Fenato

Head of Technical

Rhydian Beynon-Davies, PhD

Head of Research and Crop Optimisation

Tom Webster

Chief Technology Officer CTO

Ben Amory

Product Management Director

Freddie Laing


Tom Ehrman

Engineering Director

Marcus Whately


Gillon Dobie

Impact Director

Henry Stubber

Chief Operating Officer COO

Ben Logan

Head of Farm Commercials & Operations

Lisa Harrison Bell

Head of Marketing

Julian Hitch

People Director

Natasha Pledge

Head of Sales

Our advisors

Bryan Winch

David Coles

Ian Craig

Karen Whitworth

Sarah Baldock

In memoriam Frederik Moltke