What will our impact look like at Pepperness compared to the salad you’d buy in the shops today?

Our Impact

We’re committed to growing better food for all. Using science and technology, we’re growing top-tasting food without harming the environment. Impact was at the heart of our business when we started 10 years ago and it’s still there now.

We’re a B Corp, so we believe companies should use the resources they’ve got to help build a better tomorrow. We’re focusing on the areas where we can have a lasting impact, doing our bit to make the world a better place.

Better farming for the planet

More efficient. More environmentally friendly. More focused on biodiversity.

Over the last decade, we’ve spent a lot of time reducing the negative impacts of food production. We never have or will use pesticides and we’ve eradicated chemical run-off. We’ve also improved how we farm to reduce the amount of water we use and cut out waste from farm to fridge. All this means we can grow the best possible food in a more efficient way. Our farm at Pepperness is also built on brownfield land, too, so there was no loss of biodiversity there.

We’re tackling one of the biggest problems in vertical farming, too: powering the farms.

We build our farms with renewable energy production in mind, meaning we don’t need to rely on non-green energy to grow our plants. Pepperness was built next to a bioenergy facility, giving us access to 100% green heat and energy 24/7. This means we can create the perfect growing conditions for our plants without having to rely on harmful fossil fuels that contribute to climate change.


Better farming for people

Doing the best for our workers, our communities and our customers.

Unlike traditional farming, we don’t have seasons, so we don’t use seasonal workers. Instead, all our people are full time employees. We regularly ask for feedback to make sure everyone is happy, fulfilled, and feels valued. If not, we’ll make any improvements we can to help. We want everyone working at GrowUp to feel supported and given the room they need to grow .

We’re pleased to have been named one of the The Sunday Times Best Places To Work 2023! We’re constantly focused on making sure our people are happy in and outside of work, and are delighted to hear that our people love working with us.

We also want to help our local communities. Every year, all of our team spend at least one day volunteering in our local area, focusing on helping improve conservation.

We want to make sure our customers are as happy as can be, too. We promise to always be transparent and tell the truth, so we’ll never make any claims that we can’t back up. Plus, we’re always looking for ways to improve how we do things, giving our customers the best possible experiences.

Farming for the future

We want to build a better future for people and the planet. We’ve worked hard to make our impact as positive as possible, focusing on areas where we can make the biggest difference.

To make sure the future is bright, we’re always looking for ways we can improve. Our current impact goals for the near future are:

Cutting the greenhouse gas emissions of our products by half by 2030.

Continuing to reduce our energy, water, and materials consumption, plus the amount of waste we produce.

Working to make agriculture and nature live in harmony by improving farming’s impact on biodiversity.

Staying focused on having a positive impact on our local communities.

Finding more ways to keep our people and our customers happy.

What does our Purpose & Mission mean for our Impact?

Doing the best for our workers

We’ll be the best place to work in the industry.

We will use fewer resources to produce better, healthier food.


Doing the best for our communities

We’ll uplift our local communities by making positive contributions.

We’re constantly working to reduce our impact on the environment and fight climate change.

More environmentally friendly

Doing the best for our customers

We’ll put customers at the centre of our business and communicate transparently.

We want to work in harmony with nature — no more harming the land.

More focus on  biodiversity

Dig Deeper

Every year, we’ll be writing an impact report to give you a detailed update on our progress. Take a look to find out how we’re tracking against our goals of becoming more sustainable, creating a better future for the planet, and continuing to produce the tastiest plants.

To take a peek at this year’s report, sign up to our
newsletter at the bottom of this page, where you’ll
also get regular updates on all things GrowUp.