by Jodie Simm | Oct 21, 2025 | News
We’ve teamed up with City Harvest London to make sure surplus food from our farm goes where it’s needed most, not to waste.
City Harvest rescues surplus food and redistributes it to people across London who need it, providing free, nutritious meals through community kitchens, schools, shelters, food banks and youth centres. Every week, their deliveries reach around 130,000 Londoners.
Since partnering up, we’ve already helped provide:
- 10.7 tonnes of food redistributed
- 7.4 tonnes of greenhouse gas emissions prevented
And the impact doesn’t stop there. Every kilo of food City Harvest rescues creates £3.55 of positive impact for the people and organisations who receive it. For every £1 invested in their work, £11.90 of value is created for society, a return we can all get behind.
We’re proud to play a small part in City Harvest’s massive impact, helping turn good food and good intentions into real change for people and the planet.
by Jodie Simm | Sep 12, 2025 | News
UNBELEAFABLE news! We’re thrilled to share that GrowUp Farms’ Unbeleafable Zesty Baby Leaves have been shortlisted as finalists in the “All-Year Round Salad” category at the UK Quality Food Awards 2025!
These prestigious awards have been celebrating the very best in food and drink for more than 45 years, with over 100 expert judges from across the industry. They know quality when they taste it, which makes this nomination extra special for us.
A Fresh Take on Salad
When we launched Zesty Baby Leaves in 2024, our goal was simple: to make salads exciting again. By adding punchy, flavour-packed sorrel to our mix, we created something that delivers a refreshing, citrusy kick in every bite. 🍋🥗
Whether you’re jazzing up a weekday lunch or serving a fresh side at dinner, our Zesty Baby Leaves bring that perfect balance of zest and crunch.
Where to Find Zesty Baby Leaves
If you haven’t tried them yet, you can pick up our Zesty Baby Leaves at:
🛒 Tesco
🛒 Ocado
by Jodie Simm | Jul 18, 2025 | News
A new nationwide survey commissioned by GrowUp Farms has found that the majority of UK shoppers are actively looking for more homegrown fruit and vegetables. The research, conducted with 2,000 UK adults, highlights a strong appetite for locally produced food and a desire for greater transparency about where produce comes from.
The findings show that eight in ten people are trying to add more British-grown produce to their baskets, while three in four say they would pay more for UK-grown options. Despite this, only six per cent of respondents know where their food is grown – and two-thirds want that to change.
Our Managing Director, Will Howard commented:
“There’s real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. But there is still a lot more to be done.”
The story has received widespread media attention, appearing in the Daily Mirror, Daily Express, The Sun and Daily Star, as well as two print publications.
by Jodie Simm | Jun 27, 2025 | News
The UK Government’s new 10-year Industrial Strategy has officially recognised agri-tech as one of the nation’s “frontier sectors”, alongside industries such as aerospace and advanced materials. This milestone reflects the growing innovation, collaboration, and commercial potential of agriculture technology in the UK.
The strategy includes a £200 million commitment to the Farming Innovation Programme, running until 2030. This investment will help agri-tech businesses, like GrowUp Farms, scale up solutions that can tackle some of the biggest challenges in food production and sustainability.
Agri-tech’s importance is clear. As Richard Waite from the World Resources Institute puts it:
“Worried about biodiversity loss? Focus on food.
Worried about deforestation? Focus on food.
Worried about overfishing? Focus on food.
Worried about climate change? Focus on energy. And food.”
With the number of UK agri-tech startups increasing 40-fold in the past decade (UK Research and Innovation), this recognition signals a new era for innovation in farming. It’s an opportunity to strengthen the UK’s food system, reduce environmental impacts, and ensure greater resilience in the supply chain.
At GrowUp Farms, our purpose is to change the world by growing better. This platform gives our sector the visibility and support needed to keep developing sustainable, technology-driven solutions for the UK and beyond.
by Jodie Simm | Jun 5, 2025 | News
GrowUp Farms has achieved an AA+ rating in our latest BRCGS Global Standard for Food Safety audit, a globally recognised certification that reflects our ongoing commitment to the highest standards of food safety, product quality, and operational excellence.
The AA+ rating is the highest possible result and recognises the strength of our food safety culture. Achieving it takes more than passing an inspection, it requires year-round commitment, shared responsibility, and a team that consistently upholds high standards in every part of the business.
To mark the achievement, the team celebrated with cake featuring our food safety mascot, SARA, a reminder of our approach: Spot. Access. Report. Act
by Jodie Simm | May 19, 2025 | News
Unbeleafable’s New Look Has Landed!
We’re shaking up the salad aisle with a bold Unbeleafable new look, a fresh identity that’s as vibrant and flavourful as the leaves inside every pack.
Our love for fresh flavours, vibrant food, and healthy eating inspired us to reimagine what salad can be. We wanted to make it something to get excited about, not just a bit on the side. The Unbeleafable new look reflects that spirit: bright, positive, and packed with purpose. 🌿
This refresh is more than just a design update. It’s a reflection of our mission to grow tastier leaves for a happier planet, using the sustainable farming innovation we’re proud of at GrowUp Farms.
A huge thank-you to our amazing team for bringing this to life, your creativity and passion made it happen. 💚
You can find our Unbeleafable new look in Tesco now, and on shelves in Sainsbury’s and Co-op from June.
