A new nationwide survey commissioned by GrowUp Farms has found that the majority of UK shoppers are actively looking for more homegrown fruit and vegetables. The research, conducted with 2,000 UK adults, highlights a strong appetite for locally produced food and a desire for greater transparency about where produce comes from.
The findings show that eight in ten people are trying to add more British-grown produce to their baskets, while three in four say they would pay more for UK-grown options. Despite this, only six per cent of respondents know where their food is grown – and two-thirds want that to change.
Our Managing Director, Will Howard commented:
“There’s real power in choosing local – it means fewer food miles, fresher taste, and more support for British farmers. But there is still a lot more to be done.”
The story has received widespread media attention, appearing in the Daily Mirror, Daily Express, The Sun and Daily Star, as well as two print publications.