by GrowUp Admin | Apr 11, 2023 | News
View the video below to discover how GrowUp Farms, a salad-growing vertical farm has scaled up with the help of Barclays and Unreasonable Impact.
Unreasonable Impact is a partnership between Barclays and Unreasonable Group that supports high-growth entrepreneurs working on social and environmental challenges.
“We believe that solving the world’s toughest problems is not only a moral imperative — it’s also an unprecedented financial opportunity.” Unreasonable Impact.
Unreasonable Impact is a global movement dedicated to scaling up growth-stage entrepreneurs operating at the nexus of advanced technology, global impact, and profit. We are actively scaling business solutions dedicated to solving pressing global challenges while rapidly creating the jobs of tomorrow. First established in 2016 and spanning across the Americas, Europe, and Asia Pacific, we are supporting 269+ ventures that are headquartered in 28 countries, have collectively raised more than $10 bn+ in financing, have mitigated 80 m+ metric tons of CO2 equivalent from our atmosphere, and are actively supporting more than 19,000+ full-time employees. Barclays and the team at Unreasonable co-founded this global initiative with one goal in mind — leverage capitalism as a tool to create a more just, sustainable, and equitable future.
by GrowUp Admin | Apr 10, 2023 | News
Produced In Kent is a trade organisation dedicated to supporting and promoting all types of food, drink, and craft businesses in Kent. They offer invaluable services for producers in Kent, community is at the heart of their operations and they have a commitment to quality and provenance.
Established in 2005, Produced in Kent is the collective voice of the local independent food and drink industry, representing over 200 growers, producers, manufacturers, distributors, retailers, and hospitality businesses in Kent and Medway. PIK is a dynamic network of foodie entrepreneurs who are passionate about local sustainably produced food and keen to work together.
Kate Hofman, GrowUp’s founder comments: “We are delighted to have joined Produced in Kent. At our farm, Pepperness, in East Kent, we’re proud to be part of Kent’s thriving local food and farming community.”
GrowUp Farms will be attending the Innovation Lab at The Future Food Forum in Canterbury, Kent on Friday 28th April. This is a great opportunity to showcase and highlight all of the incredible, pioneering work that is being done at GrowUp and to express how hard the team have been working to achieve this!
by GrowUp Admin | Mar 11, 2023 | News
Kate Hofman, Founder and Chief Brand Officer of GrowUp Farms speaks to ITV about Pepperness and our Fresh Leaf Co. salad, and the role that farms like ours can play in building resilience into UK food and farming.
Watch here: 
by GrowUp Admin | Mar 11, 2023 | News
Kate Hofman, Founder and Chief Brand Officer of GrowUp Farms spokes to BBC South East about supplying year-round from our farm, Pepperness, and bringing more resilience to UK food and farming.
In the UK, vertical farming can relieve pressure on our supply chains, take the strain off outdoor field growers, and increase the stability of our food system.
See the news article here:
by GrowUp Admin | Feb 28, 2023 | News
Fresh Leaf Co.® has launched into the prepped salad category with its new red + green mix. The brand, created by GrowUp Farms, will initially be available exclusively in selected Iceland stores nationwide. Fresh Leaf Co. gives shoppers affordable and tasty salad that stays fresher in your fridge.
The UK relies on importing 67% of the salad we eat each year, and over 90% in the winter. Fresh Leaf Co. will help keep salad on the shelf while the UK battles with supply chain issues. Every leaf is grown and packed in the UK in a vertical farm, using 100% renewable energy.
GrowUp Farms, a pioneer in UK vertical farming, has been producing restaurant-quality greens for almost a decade. Vertical Farming is a way of growing food indoors under LED lighting with complete control of the growing environment. In the perfect conditions on a vertical farm, plants are grown without pesticides. They are ready to eat and have a naturally long shelf life.
The red + green mix is a combination of rich red and crispy green baby lettuce leaves. The naturally longer-lasting leaves solve the big problem of bagged salad going to waste. 63% of shoppers say they would buy more bagged salad, and buy it more often if they knew they would waste less.
Lisa Bell at Fresh Leaf Co. says “The launch of Fresh Leaf Co.’s red + green mix into Iceland shows how innovation and technology can support UK food and farming to build resilience and become more self-sufficient. We created the brand in direct response to the never-ending pressure on shoppers’ purse strings. People want to eat healthily and don’t want to waste food or money. From 28th February, Iceland customers will be able to add our great tasting leaves into their weekly shop!”
Andrew Staniland, Group Trading Director at Iceland says “Having Fresh Leaf Co. on our shelves gives Iceland shoppers an affordable salad that’s grown year-round in the UK. Shopping on a budget doesn’t have to mean compromising on healthy eating or sustainable values.
Our Doing It Right Plan means we’re committed to selling affordable, quality British-grown food, and giving Iceland customers sustainable choices – Fresh Leaf Co. allows us to do both.”
Fresh Leaf Co. salad will be on selected Iceland shelves from 28th February priced at £1.
