Another Win for Unbeleafable at the Sammies
GrowUp is celebrating another win, this time at the Sammies—the Oscars of the sandwich and food-to-go industry. Unbeleafable took home the New Product Award at the prestigious ceremony, held at the Royal Lancaster Hotel in London. Tom Robb, National Account Manager, and Lisa Harrison-Bell, Head of Marketing, were there to accept the award. Both were dressed to impress as they proudly represented the team.
Recognizing Innovation and Quality
The New Product Award celebrates development and innovation by suppliers, focusing on both ingredients and packaging. This win is a major boost for our incredible team, who have worked tirelessly to bring Unbeleafable to life. Since its launch in Tesco last summer, Unbeleafable has continued to impress.
A Fourth Award for Unbeleafable
This is the fourth award for Unbeleafable since its debut. Previously, the brand was named Champion in The Grocer’s New Product and Packaging Awards 2023, in the Deli category. It also won a silver award at the Quality Food Awards 2023. These accolades highlight the consistent quality and innovation behind the product.
More Recognition for Unbeleafable
Earlier this year, Unbeleafable rocket and baby leaves won Best Vegan Side at the Vegan Food and Living Product Awards 2024. These wins show the growing demand for high-quality, sustainable, and delicious products in the market.
Looking Ahead to More Success
With several more awards on the horizon, GrowUp is excited to continue its winning streak. This recognition at the Sammies is just the beginning. We look forward to even more successes and innovations from Unbeleafable in the future.