GrowUp Farms was founded in 2013 by Kate Hofman and Tom Webster to use technology to build a more resilient, sustainable food system. We started with a small urban farm inside a converted shipping container in Borough, London, and have grown into a large-scale vertical farm in Kent.

We produce fresh, ready-to-eat salad leaves that are grown without pesticides right here in the UK. Our main brands include Unbeleafable, Fresh Leaf Co., and Just Leaf kosher salad.

There are three products available in our Unbeleafable range: Mixed Baby Leaves, Rocket & Baby Leaves and Zesty Baby Leaves. You can find Unbeleafable products stocked in Tesco, Co-Op, Morrisons, Ocado, Sainsbury’s and, Booths.

Fresh Leaf Co. Includes Red & Green Baby Leaf Salad and Rocket & Baby Leaf Salad. You can pick up Fresh Leaf Co. salad at Iceland and SPAR.

Our latest line, JustLeaf, is our product tailored specifically to the kosher market. JustLeaf is certified Kosher Mehadrin and ready to eat without compromising on kashrus. We have three JustLeaf products including, Red & Green Mix, Rocket Baby Mix and Baby Lettuce.

GrowUp Farms is based in multiple locations across the country:

Our state-of-the-art vertical farm, Pepperness, is based in Kent, UK, where we produce fresh salads for supermarkets nationwide.

Our offices are based in King’s Cross, London and Edinburgh. Here, we’re led by a team of experts like no other- pairing technical expertise to grow the best leaves, with FMCG leadership to grow the business.

Vertical farming is a method of growing crops in stacked layers indoors under controlled conditions. It uses LED lighting, hydroponics, and climate control to produce food efficiently with less land and water.

Nope. We grow our leaves in a clean and controlled environment, without pesticides, in our vertical farm in Kent.

We are a proud B Corp, we use 95% less water than traditional farming, grow food locally to reduce food miles, without pesticides, and use renewable energy to cut carbon emissions. Check out our impact report for more information

Yes. All our salads are naturally gluten-free, vegan, and grown without pesticides. Our Just Leaf range is also kosher-certified.

GrowUp Farms salads stay fresh for longer because we grow our leaves in clean, climate-controlled conditions in our indoor farm in Kent. Unlike other bagged salads, we don’t wash ours in chlorine. This keeps the leaves dry, crisp and fresher for longer. And
because our salads are grown in Kent all year round, they reach shops quicker, so you get them fresher, and they last longer in your fridge.