Friday 8th November was one for the books at GrowUp! We had the honour of walking the red carpet of the food world—The Grocer’s New Product & Packaging Awards 2024—and it turned out to be an Unbeleafable night. Our Unbeleafable zesty baby leaves didn’t just win one award… it took home TWO!
Our zesty baby leaves was crowned CHAMPION in the Deli Category. But the excitement didn’t stop there—it also claimed the ultimate title of CHAMPION OF CHAMPIONS, standing out as the best of the best across all categories.
These wins mean so much to us. They celebrate not only an amazing product but the hard work, creativity, and dedication of the entire Unbeleafable team. From harvesting the freshest, tastiest leaves to perfecting that bold zesty flavour that we all know and love. Our team has worked tirelessly to deliver something truly special. Who says salad leaves have to be boring?
A huge thank you to The Grocer for hosting such a brilliant evening, with the brilliant Jamie Laing as host, the night truly was one to remember! It was also an absolute highlight for us to celebrate alongside so many talented brands in the food world. See more on the awards here.
We couldn’t have done this without the support of our amazing customers and partners. Your belief in our purpose to transform the world of fresh produce has been unwavering. This recognition shows just how far we’ve come, and we couldn’t be more grateful!
Moments like these remind us of the importance of why we do what we do. Sustainable, delicious, and innovative food SHOULD be available to all, which is why it’s so important to us to deliver on our purpose: better food for all. Thank you for being part of this incredible journey, for choosing Unbeleafable, and for cheering us on as we continue to grow.
Here’s to many more “Unbeleafable” wins, bold ideas, and moments worth celebrating. Stay tuned!