GrowUp Farms founder Kate Hofman has been named in The Grocer’s top 10 women shaping the future of grocery technology.

Talking about making this impressive top 10 of tech trailblazers, Kate said: “I’m both honoured and excited to be included on this list – and also a good shake-up of my imposter syndrome because I don’t think of myself as a woman in tech!

“I am really starting to take my position as a role-model in business seriously – again, not easy with that imposter syndrome whispering in my ear. And there is always more we can do to improve representation so that any young person with brilliant potential can look at people in positions of authority and power and think “that could be me one day!”

According to Kantar research commissioned by HelloFresh that The Grocer featured in their focus on this top 10, 49% of young women in the HelloFresh survey said that seeing more women in leadership roles would encourage them to enter the sector, and they are inspiring others to join them.

Kate is rubbing shoulders in this top 10 of tech trailblazers with some very impressive women, including: Hannah Gibson, CEO, Ocado Retail; Rachel Higham, chief digital and technology officer, M&S; Suzy McClintock, grocery and retail VP, Deliveroo; Claire Pointon, MD, Just Eat UK; Clodagh Moriarty, chief retail and technology officer, Sainsbury’s; Anne Marie Neatham, chief solutions officer, Ocado Intelligent Automation; Sophie Trueman, UK MD, Too Good To Go, Ursula Lavery, technical & RD director, Moy Park; and Taisiya Merkulova, data and tech e-commerce director – Europe, PepsiCo.